{"id":2265,"date":"2026-05-13T11:03:39","date_gmt":"2026-05-13T11:03:39","guid":{"rendered":"https:\/\/allentra.net\/usa\/?page_id=2265"},"modified":"2026-05-15T10:31:24","modified_gmt":"2026-05-15T10:31:24","slug":"health-check","status":"publish","type":"page","link":"https:\/\/allentra.net\/usa\/health-check\/","title":{"rendered":"Health Check Proposition"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_8 \"><div class=\"td-fix-index\"><!--\r\n  ALLENTRA USA \u2014 US MARKET ENTRY HEALTH CHECK LANDING PAGE\r\n  Production HTML\/CSS\/JS for WordPress Custom HTML block\r\n  Version: v5 \u2014 May 2026\r\n\r\n  SECTION ORDER:\r\n  1. Nav (logo only, no top right button)\r\n  2. Hero (sky blue outcome sentence)\r\n  3. What Goes Wrong (red square bullet cards)\r\n  4. The Turn (two column Oxford Blue)\r\n  5. What The Health Check Is (off-white, outcome accent line)\r\n  6. The Framework (Marian Blue, square dots, semi-transparent cells)\r\n  7. What You Receive (white, introductions accent line)\r\n  8. The Outcome (Oxford Blue, four named cards sky blue top border)\r\n  9. Discovery Call Form (off-white)\r\n  10. Footer\r\n\r\n  MAKE.COM WEBHOOK:\r\n  - interaction_id: '005'\r\n  - Payload: full_name, website_url, email, phone\r\n-->\r\n\r\n<style>\r\n  .al-hc-page *,\r\n  .al-hc-page *::before,\r\n  .al-hc-page *::after {\r\n    box-sizing: border-box;\r\n    margin: 0;\r\n    padding: 0;\r\n  }\r\n\r\n  .al-hc-page {\r\n    --oxford: #071D49;\r\n    --marian: #1D4289;\r\n    --red: #E54B4B;\r\n    --sky: #1B98E0;\r\n    --off: #F4F5F7;\r\n    --white: #fff;\r\n    --body: #1a1f2e;\r\n    --muted: #5c6478;\r\n    --border: rgba(7,29,73,0.1);\r\n    --pad: clamp(1.5rem, 5vw, 4rem);\r\n    font-family: 'Inter', sans-serif;\r\n    color: var(--body);\r\n    font-size: 15px;\r\n    line-height: 1.7;\r\n  }\r\n\r\n  \/* ---- SHARED ---- *\/\r\n  .al-hc-section { padding: clamp(3rem,6vw,5rem) var(--pad); }\r\n  .al-hc-white   { background: #fff; }\r\n  .al-hc-off     { background: #F4F5F7; }\r\n  .al-hc-dark    { background: #071D49; }\r\n  .al-hc-marian  { background: #1D4289; }\r\n\r\n  .al-hc-eyebrow-sky {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 16px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.08em;\r\n    text-transform: uppercase;\r\n    color: #1B98E0;\r\n    margin-bottom: 0.75rem;\r\n    display: block;\r\n  }\r\n\r\n  .al-hc-eyebrow-red {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 16px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.08em;\r\n    text-transform: uppercase;\r\n    color: #E54B4B;\r\n    margin-bottom: 0.75rem;\r\n    display: block;\r\n  }\r\n\r\n  .al-hc-eyebrow-muted {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 16px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.22em;\r\n    text-transform: uppercase;\r\n    color: rgba(255,255,255,0.45);\r\n    margin-bottom: 1rem;\r\n    display: block;\r\n  }\r\n\r\n  .al-hc-body {\r\n    font-size: 14px;\r\n    color: #3a4057;\r\n    line-height: 1.88;\r\n    margin-bottom: 0.9rem;\r\n    max-width: 680px;\r\n  }\r\n\r\n  .al-hc-body-white {\r\n    font-size: 14px;\r\n    color: rgba(255,255,255,0.78);\r\n    line-height: 1.88;\r\n    margin-bottom: 0.9rem;\r\n    max-width: 680px;\r\n  }\r\n\r\n  .al-hc-body-muted {\r\n    font-size: 14px;\r\n    color: #5c6478;\r\n    line-height: 1.88;\r\n    margin-bottom: 0.9rem;\r\n    max-width: 680px;\r\n  }\r\n\r\n  .al-hc-accent-line {\r\n    border-left: 3px solid #1B98E0;\r\n    padding-left: 1.25rem;\r\n    max-width: 640px;\r\n    margin-top: 1.75rem;\r\n  }\r\n\r\n  .al-hc-accent-line p {\r\n    font-size: 14px;\r\n    color: #071D49;\r\n    line-height: 1.88;\r\n    font-weight: 700;\r\n  }\r\n\r\n  \/* ---- HERO ---- *\/\r\n  .al-hc-hero {\r\n    background: #071D49;\r\n    padding: clamp(3rem,6vw,5rem) var(--pad);\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n\r\n  .al-hc-hero-gradient {\r\n    position: absolute; inset: 0;\r\n    background: linear-gradient(135deg, rgba(7,29,73,0.98) 50%, rgba(29,66,137,0.82) 100%);\r\n  }\r\n\r\n  .al-hc-hero-content { position: relative; z-index: 1; max-width: 860px; }\r\n  .al-hc-hero-rule { width: 48px; height: 3px; background: #1B98E0; margin-bottom: 2rem; }\r\n\r\n  .al-hc-hero h1 {\r\n    font-family: 'Plus Jakarta Sans', sans-serif;\r\n    font-size: clamp(1.8rem,3.5vw,2.6rem);\r\n    font-weight: 300;\r\n    color: #fff;\r\n    line-height: 1.15;\r\n    margin-bottom: 1.5rem;\r\n  }\r\n\r\n  .al-hc-hero-sub {\r\n    font-size: 15px;\r\n    color: rgba(255,255,255,0.75);\r\n    line-height: 1.85;\r\n    max-width: 580px;\r\n    margin-bottom: 0.75rem;\r\n  }\r\n\r\n  .al-hc-hero-outcome {\r\n    font-size: 15px;\r\n    color: #1B98E0;\r\n    line-height: 1.85;\r\n    max-width: 580px;\r\n    margin-bottom: 2rem;\r\n    font-weight: 500;\r\n  }\r\n\r\n  .al-hc-hero-rule-bottom {\r\n    position: absolute;\r\n    bottom: 0; left: 0; right: 0;\r\n    height: 3px;\r\n    background: linear-gradient(90deg, #E54B4B, #1B98E0, transparent);\r\n  }\r\n\r\n  .al-hc-btn-red {\r\n    display: inline-block;\r\n    background: #E54B4B;\r\n    color: #fff;\r\n    border: 2px solid #E54B4B;\r\n    padding: 13px 28px;\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 12px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.07em;\r\n    text-transform: uppercase;\r\n    cursor: pointer;\r\n    border-radius: 2px;\r\n    text-decoration: none;\r\n    transition: background .15s;\r\n  }\r\n  .al-hc-btn-red:hover { background: transparent; color: #fff; }\r\n\r\n  \/* ---- WHAT GOES WRONG ---- *\/\r\n  .al-hc-intro-para {\r\n    font-size: 14px;\r\n    color: #5c6478;\r\n    line-height: 1.85;\r\n    max-width: 680px;\r\n    margin-bottom: 2rem;\r\n  }\r\n\r\n  .al-hc-findings-grid {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 1px;\r\n    background: rgba(7,29,73,0.08);\r\n  }\r\n\r\n  @media(max-width:640px) {\r\n    .al-hc-findings-grid { grid-template-columns: 1fr; }\r\n  }\r\n\r\n  .al-hc-finding {\r\n    background: #fff;\r\n    padding: 1.5rem 1.75rem;\r\n  }\r\n\r\n  .al-hc-finding-header {\r\n    display: flex;\r\n    align-items: flex-start;\r\n    gap: 0.75rem;\r\n    margin-bottom: 0.5rem;\r\n  }\r\n\r\n  .al-hc-finding-bullet {\r\n    width: 8px;\r\n    height: 8px;\r\n    background: #E54B4B;\r\n    flex-shrink: 0;\r\n    margin-top: 4px;\r\n  }\r\n\r\n  .al-hc-finding-title {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    color: #071D49;\r\n    line-height: 1.3;\r\n  }\r\n\r\n  .al-hc-finding-body {\r\n    font-size: 13px;\r\n    color: #5c6478;\r\n    line-height: 1.75;\r\n    padding-left: 1.5rem;\r\n  }\r\n\r\n  \/* ---- THE TURN ---- *\/\r\n  .al-hc-turn {\r\n    background: #071D49;\r\n    padding: clamp(3rem,6vw,5rem) var(--pad);\r\n    display: grid;\r\n    grid-template-columns: 3fr 2fr;\r\n    gap: 3rem;\r\n    align-items: center;\r\n  }\r\n\r\n  @media(max-width:640px) {\r\n    .al-hc-turn { grid-template-columns: 1fr; }\r\n  }\r\n\r\n  .al-hc-turn-italic {\r\n    font-size: 14px;\r\n    color: rgba(255,255,255,0.65);\r\n    line-height: 1.88;\r\n    font-style: italic;\r\n    padding-left: 1.25rem;\r\n    border-left: 3px solid rgba(255,255,255,0.2);\r\n  }\r\n\r\n  .al-hc-turn-statement {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: clamp(1.4rem,2.5vw,2.2rem);\r\n    font-weight: 700;\r\n    color: #fff;\r\n    line-height: 1.2;\r\n    border-left: 3px solid #E54B4B;\r\n    padding-left: 1.25rem;\r\n  }\r\n\r\n  \/* ---- FRAMEWORK ---- *\/\r\n  .al-hc-domains-grid {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 1px;\r\n    background: rgba(255,255,255,0.1);\r\n    margin-top: 1.75rem;\r\n  }\r\n\r\n  @media(max-width:560px) {\r\n    .al-hc-domains-grid { grid-template-columns: 1fr; }\r\n  }\r\n\r\n  .al-hc-domain-cell {\r\n    background: rgba(255,255,255,0.08);\r\n    padding: 1rem 1.5rem;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 1rem;\r\n  }\r\n\r\n  .al-hc-domain-bullet {\r\n    width: 6px;\r\n    height: 6px;\r\n    background: #1B98E0;\r\n    flex-shrink: 0;\r\n  }\r\n\r\n  .al-hc-domain-title {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    color: #fff;\r\n    line-height: 1.3;\r\n  }\r\n\r\n  \/* ---- OUTCOME CARDS ---- *\/\r\n  .al-hc-outcome-grid {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 12px;\r\n    margin-top: 1.75rem;\r\n  }\r\n\r\n  @media(max-width:560px) {\r\n    .al-hc-outcome-grid { grid-template-columns: 1fr; }\r\n  }\r\n\r\n  .al-hc-outcome-card {\r\n    background: #0a2255;\r\n    padding: 1.75rem 1.5rem;\r\n    border-top: 3px solid #1B98E0;\r\n  }\r\n\r\n  .al-hc-outcome-card-title {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    color: #1B98E0;\r\n    margin-bottom: 0.5rem;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.1em;\r\n  }\r\n\r\n  .al-hc-outcome-card-body {\r\n    font-size: 13px;\r\n    color: rgba(255,255,255,0.7);\r\n    line-height: 1.7;\r\n  }\r\n\r\n  \/* ---- FORM ---- *\/\r\n  .al-hc-form-wrap { max-width: 520px; }\r\n\r\n  .al-hc-field {\r\n    margin-bottom: 0.6rem;\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 4px;\r\n  }\r\n\r\n  .al-hc-field-label {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 10px;\r\n    letter-spacing: 0.14em;\r\n    text-transform: uppercase;\r\n    color: #071D49;\r\n    font-weight: 700;\r\n  }\r\n\r\n  .al-hc-field-input {\r\n    border: 1.5px solid rgba(7,29,73,0.2);\r\n    border-radius: 2px;\r\n    padding: 10px 13px;\r\n    font-family: 'Inter', sans-serif;\r\n    font-size: 13px;\r\n    color: #1a1f2e;\r\n    background: #fff;\r\n    outline: none;\r\n    transition: border-color .15s;\r\n    width: 100%;\r\n  }\r\n\r\n  .al-hc-field-input::placeholder { color: #aab0bf; }\r\n  .al-hc-field-input:focus { border-color: #1B98E0; }\r\n  .al-hc-field-input.invalid { border-color: #E54B4B; }\r\n\r\n  .al-hc-field-err {\r\n    font-size: 11px;\r\n    color: #E54B4B;\r\n    min-height: 14px;\r\n    display: block;\r\n    font-family: 'Inter', sans-serif;\r\n    line-height: 1.55;\r\n  }\r\n\r\n  .al-hc-submit {\r\n    margin-top: 0.75rem;\r\n    display: block;\r\n    width: 100%;\r\n    background: #E54B4B;\r\n    color: #fff;\r\n    border: 2px solid #E54B4B;\r\n    padding: 14px 26px;\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 12px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.06em;\r\n    text-transform: uppercase;\r\n    cursor: pointer;\r\n    border-radius: 2px;\r\n    transition: background .15s;\r\n  }\r\n\r\n  .al-hc-submit:hover:not(:disabled) { background: transparent; color: #E54B4B; }\r\n  .al-hc-submit:disabled { opacity: 0.6; cursor: not-allowed; }\r\n\r\n  .al-hc-form-note {\r\n    font-size: 11px;\r\n    color: #5c6478;\r\n    font-style: italic;\r\n    margin-top: 0.75rem;\r\n    line-height: 1.6;\r\n  }\r\n\r\n  .al-hc-form-note a { color: #5c6478; text-decoration: none; }\r\n\r\n  .al-hc-general-err {\r\n    display: block;\r\n    font-size: 12px;\r\n    color: #E54B4B;\r\n    margin-top: 0.5rem;\r\n    font-family: 'Inter', sans-serif;\r\n  }\r\n\r\n  .al-hc-success-box {\r\n    background: rgba(29,66,137,0.06);\r\n    border-left: 3px solid #1B98E0;\r\n    padding: 1.75rem 1.5rem;\r\n    border-radius: 0 2px 2px 0;\r\n    max-width: 520px;\r\n  }\r\n\r\n  .al-hc-success-head {\r\n    font-family: 'Syne', sans-serif;\r\n    font-size: 1.1rem;\r\n    font-weight: 700;\r\n    color: #071D49;\r\n    margin-bottom: 0.5rem;\r\n  }\r\n\r\n  .al-hc-success-body { font-size: 13px; color: #5c6478; line-height: 1.75; }\r\n  .al-hc-success-body a { color: #1B98E0; text-decoration: none; }\r\n\r\n  \/* ---- FOOTER ---- *\/\r\n  .al-hc-footer {\r\n    background: #040d1f;\r\n    padding: 1.5rem var(--pad);\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    flex-wrap: wrap;\r\n    gap: 0.75rem;\r\n    border-top: 1px solid rgba(255,255,255,0.05);\r\n  }\r\n\r\n  .al-hc-footer-copy { font-size: 11px; color: rgba(255,255,255,0.25); line-height: 1.7; }\r\n  .al-hc-footer-link { font-size: 11px; color: rgba(255,255,255,0.3); text-decoration: none; }\r\n  .al-hc-footer-link:hover { color: #1B98E0; }\r\n\r\n  @keyframes al-hc-spin { to { transform: rotate(360deg); } }\r\n\r\n  .al-hc-spinner {\r\n    display: inline-block;\r\n    width: 13px; height: 13px;\r\n    border: 2px solid rgba(228,75,75,0.3);\r\n    border-top-color: #E54B4B;\r\n    border-radius: 50%;\r\n    animation: al-hc-spin 0.7s linear infinite;\r\n    vertical-align: middle;\r\n    margin-right: 7px;\r\n  }\r\n<\/style>\r\n\r\n<div class=\"al-hc-page\">\r\n\r\n  <!-- HERO -->\r\n  <section class=\"al-hc-hero\">\r\n    <div class=\"al-hc-hero-gradient\"><\/div>\r\n    <div class=\"al-hc-hero-content\">\r\n            <span class=\"al-hc-eyebrow-muted\">US Market Entry Health Check<\/span>\r\n      <div class=\"al-hc-hero-rule\"><\/div>\r\n\r\n      <h1>Most of the damage is done before anyone realises there is a problem.<\/h1>\r\n      <p class=\"al-hc-hero-sub\">A structured consultation with a US expansion specialist that stress-tests your plan, validates your strategy, and identifies the gaps before they cost you.<\/p>\r\n      <p class=\"al-hc-hero-outcome\">The outcome is a business that is better prepared, less exposed, faster to revenue, and more attractive to investors.<\/p>\r\n      <a class=\"al-hc-btn-red\" href=\"#al-hc-form\">Book a Health Check discovery call<\/a>\r\n    <\/div>\r\n    <div class=\"al-hc-hero-rule-bottom\"><\/div>\r\n  <\/section>\r\n\r\n  <!-- WHAT GOES WRONG -->\r\n  <section class=\"al-hc-section al-hc-white\">\r\n    <span class=\"al-hc-eyebrow-red\">What goes wrong<\/span>\r\n    <p class=\"al-hc-intro-para\">The founder spends the first three to six months doing the things that feel productive. Flying to the US, taking meetings, signing up a couple of early customers, maybe hiring a local salesperson or engaging a contractor to represent them. Revenue trickles in. Confidence builds. They assume the hard part is behind them. Then the problems start arriving. Usually not all at once. Usually at the worst possible moment.<\/p>\r\n    <div class=\"al-hc-findings-grid\">\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Contractor reclassified as employee<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">The contractor they had been paying for eight months gets reclassified by the state. Backdated payroll taxes, penalties, and potential personal liability for the directors follow. The contractor did not know. The founder certainly did not.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Sales tax nexus triggered unknowingly<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">A letter arrives from a state tax authority. Selling into California or New York above the economic nexus threshold without collecting sales tax. The liability is retrospective. Voluntary disclosure would have limited it significantly. They did not know it existed.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">US sales hire fails after nine months<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">Made too early before the proposition was validated for the US market. The fully loaded cost ran sixty percent higher than the UK equivalent. The correction costs another six months of runway and management attention.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Brand name registered by someone else<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">Trading in the US for two years but never filed with the USPTO. US trademark rights go to the first filer, not the first user. The legal bill to challenge it, if it can be challenged at all, runs to six figures.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Permanent establishment created unknowingly<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">The UK parent invoiced US customers directly because nobody set up the entity properly. The IRS determines this constitutes permanent establishment. Three years of back taxes assessed. No protective filings. No statute of limitations defence.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Transfer pricing never documented<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">The arrangement between UK parent and US subsidiary was never put in writing. HMRC and the IRS both take an interest. The intercompany charges that were assumed to be fine are not fine.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Product liability claim not covered<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">Exposure that did not exist in any meaningful way in the UK becomes existential in the US. One claim results in a damages award the UK insurance policy does not cover because nobody checked whether it extended to US operations.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-finding\">\r\n        <div class=\"al-hc-finding-header\">\r\n          <div class=\"al-hc-finding-bullet\"><\/div>\r\n          <p class=\"al-hc-finding-title\">Structural separation never maintained<\/p>\r\n        <\/div>\r\n        <p class=\"al-hc-finding-body\">The US entity was formed but the separation between it and the UK parent was never properly upheld. Every liability flows straight through to the UK parent and its directors personally.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- THE TURN -->\r\n  <div class=\"al-hc-turn\">\r\n    <p class=\"al-hc-turn-italic\">The cumulative effect is not usually one catastrophic event. It is a series of expensive, avoidable corrections that consume the capital that was meant to build the business, distract the founder from the commercial work, and in a significant number of cases result in a retreat from the market entirely.<\/p>\r\n    <p class=\"al-hc-turn-statement\">None of this is inevitable.<\/p>\r\n  <\/div>\r\n\r\n  <!-- WHAT THE HC IS -->\r\n  <section class=\"al-hc-section al-hc-off\">\r\n    <span class=\"al-hc-eyebrow-sky\">What the Health Check is<\/span>\r\n    <p class=\"al-hc-body\">A structured consultation with a US expansion specialist that stress-tests your plan, validates your strategy, and identifies the gaps before they cost you.<\/p>\r\n    <p class=\"al-hc-body\">You leave with a sharper commercial approach, a more robust strategy, and a clearer understanding of the structural, legal, tax, and compliance factors that will shape your US operation. Acted on early, these are the difference between an expansion that builds with confidence and one that spends the first two years unwinding avoidable mistakes.<\/p>\r\n    <div class=\"al-hc-accent-line\">\r\n      <p>The outcome is a business that is better prepared, less exposed, faster to revenue, and more attractive to investors.<\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- THE FRAMEWORK -->\r\n  <section class=\"al-hc-section al-hc-marian\">\r\n    <span class=\"al-hc-eyebrow-muted\">The framework<\/span>\r\n    <p class=\"al-hc-body-white\">Built across hundreds of UK and European engagements, covering more than 400 factors across eight domains. Every one of them capable of making or breaking a US expansion. The Health Check works through what is most material for your business, prioritised by where the risks and gains sit.<\/p>\r\n    <div class=\"al-hc-domains-grid\">\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Strategic planning and market entry<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Commercial and customer operations<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Legal and compliance<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Financial and tax strategy<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Immigration<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Localisation<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">IP protection<\/span>\r\n      <\/div>\r\n      <div class=\"al-hc-domain-cell\">\r\n        <div class=\"al-hc-domain-bullet\"><\/div>\r\n        <span class=\"al-hc-domain-title\">Corporate governance and risk<\/span>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- WHAT YOU RECEIVE -->\r\n  <section class=\"al-hc-section al-hc-white\">\r\n    <span class=\"al-hc-eyebrow-sky\">What you receive<\/span>\r\n    <p class=\"al-hc-body\">Within seventy-two hours you receive a written report covering your specific situation across eight domains. Risks identified, gaps closed, strategy validated, and a clear set of prioritised next steps.<\/p>\r\n    <div class=\"al-hc-accent-line\">\r\n      <p>Where specialist support is needed, we make the introductions.<\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- THE OUTCOME -->\r\n  <section class=\"al-hc-section al-hc-dark\">\r\n    <span class=\"al-hc-eyebrow-muted\">The outcome<\/span>\r\n    <div class=\"al-hc-outcome-grid\">\r\n      <div class=\"al-hc-outcome-card\">\r\n        <p class=\"al-hc-outcome-card-title\">Better prepared<\/p>\r\n        <p class=\"al-hc-outcome-card-body\">Strategy validated, gaps identified, plan stress-tested before capital is committed. You go to America knowing what you are walking into.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-outcome-card\">\r\n        <p class=\"al-hc-outcome-card-title\">Less exposed<\/p>\r\n        <p class=\"al-hc-outcome-card-body\">Tax positions, compliance gaps, and liability exposures identified and addressed before they accumulate silently into expensive problems.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-outcome-card\">\r\n        <p class=\"al-hc-outcome-card-title\">Faster to revenue<\/p>\r\n        <p class=\"al-hc-outcome-card-body\">Commercial approach refined, channel chosen, hiring sequenced correctly. The detours that cost most companies twelve months are avoided from the start.<\/p>\r\n      <\/div>\r\n      <div class=\"al-hc-outcome-card\">\r\n        <p class=\"al-hc-outcome-card-title\">More investable<\/p>\r\n        <p class=\"al-hc-outcome-card-body\">A business built on foundations that survive due diligence and signal to investors that the work has been done properly.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- DISCOVERY CALL FORM -->\r\n  <section class=\"al-hc-section al-hc-off\" id=\"al-hc-form\">\r\n    <span class=\"al-hc-eyebrow-sky\">Book a Health Check discovery call<\/span>\r\n    <p class=\"al-hc-body-muted\" style=\"margin-bottom:2rem;\">A thirty-minute call to understand your current position, answer any questions about the Health Check, and agree whether it is the right next step for your business at this stage.<\/p>\r\n    <div class=\"al-hc-form-wrap\">\r\n      <form id=\"al-hcf-form\" onsubmit=\"alHcfSubmit(event)\" novalidate>\r\n        <div class=\"al-hc-field\">\r\n          <label class=\"al-hc-field-label\" for=\"al-hcf-name\">Full name<\/label>\r\n          <input class=\"al-hc-field-input\" type=\"text\" id=\"al-hcf-name\" placeholder=\"Your full name\" autocomplete=\"name\">\r\n          <span class=\"al-hc-field-err\" id=\"al-hcf-name-err\"><\/span>\r\n        <\/div>\r\n        <div class=\"al-hc-field\">\r\n          <label class=\"al-hc-field-label\" for=\"al-hcf-url\">Company website<\/label>\r\n          <input class=\"al-hc-field-input\" type=\"text\" id=\"al-hcf-url\" placeholder=\"e.g. yourcompany.com\" autocomplete=\"url\">\r\n          <span class=\"al-hc-field-err\" id=\"al-hcf-url-err\"><\/span>\r\n        <\/div>\r\n        <div class=\"al-hc-field\">\r\n          <label class=\"al-hc-field-label\" for=\"al-hcf-email\">Work email address<\/label>\r\n          <input class=\"al-hc-field-input\" type=\"email\" id=\"al-hcf-email\" placeholder=\"name@yourcompany.com\" autocomplete=\"email\">\r\n          <span class=\"al-hc-field-err\" id=\"al-hcf-email-err\"><\/span>\r\n        <\/div>\r\n        <div class=\"al-hc-field\">\r\n          <label class=\"al-hc-field-label\" for=\"al-hcf-phone\">Phone number<\/label>\r\n          <input class=\"al-hc-field-input\" type=\"tel\" id=\"al-hcf-phone\" placeholder=\"Including country code\" autocomplete=\"tel\">\r\n          <span class=\"al-hc-field-err\" id=\"al-hcf-phone-err\"><\/span>\r\n        <\/div>\r\n        <button class=\"al-hc-submit\" type=\"submit\" id=\"al-hcf-btn\">Book my discovery call<\/button>\r\n        <span class=\"al-hc-general-err\" id=\"al-hcf-general-err\"><\/span>\r\n      <\/form>\r\n      <p class=\"al-hc-form-note\">We do not share your data. <a href=\"https:\/\/allentra.net\/usa\/privacy-policy\/\">Privacy policy.<\/a><\/p>\r\n      <div id=\"al-hcf-success\" style=\"display:none;\">\r\n        <div class=\"al-hc-success-box\">\r\n          <p class=\"al-hc-success-head\">We will be in touch shortly.<\/p>\r\n          <p class=\"al-hc-success-body\">We have received your request and will be in touch to arrange the call. Any questions in the meantime, email <a href=\"mailto:team@allentra.net\">team@allentra.net<\/a>.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- FOOTER -->\r\n  <footer class=\"al-hc-footer\">\r\n    <div>\r\n      <p class=\"al-hc-footer-copy\">Allentra is the trading name of Radium Services International Limited &nbsp;\u00b7&nbsp; Company No: 12361761 &nbsp;\u00b7&nbsp; Registered office: 1 Church Terrace, Yeovil, England, BA20 1HX<\/p>\r\n      <p class=\"al-hc-footer-copy\">\u00a9 2026 Radium Services International Limited &nbsp;\u00b7&nbsp; All rights reserved &nbsp;\u00b7&nbsp; <a href=\"mailto:team@allentra.net\" class=\"al-hc-footer-link\">team@allentra.net<\/a> &nbsp;\u00b7&nbsp; <a href=\"https:\/\/allentra.net\/usa\/privacy-policy\/\" class=\"al-hc-footer-link\">Privacy Policy<\/a><\/p>\r\n    <\/div>\r\n  <\/footer>\r\n\r\n<\/div>\r\n\r\n<script>\r\n  var alHcfBlocked = ['gmail.com','googlemail.com','hotmail.com','hotmail.co.uk','outlook.com','outlook.co.uk','yahoo.com','yahoo.co.uk','icloud.com','me.com','mac.com','aol.com','msn.com','live.com','live.co.uk','protonmail.com','proton.me'];\r\n\r\n  function alHcfSubmit(e) {\r\n    e.preventDefault();\r\n    var valid = true;\r\n\r\n    var name  = document.getElementById('al-hcf-name');\r\n    var url   = document.getElementById('al-hcf-url');\r\n    var email = document.getElementById('al-hcf-email');\r\n    var phone = document.getElementById('al-hcf-phone');\r\n\r\n    var nameErr  = document.getElementById('al-hcf-name-err');\r\n    var urlErr   = document.getElementById('al-hcf-url-err');\r\n    var emailErr = document.getElementById('al-hcf-email-err');\r\n    var phoneErr = document.getElementById('al-hcf-phone-err');\r\n    var genErr   = document.getElementById('al-hcf-general-err');\r\n\r\n    [name,url,email,phone].forEach(function(f) { f.classList.remove('invalid'); });\r\n    [nameErr,urlErr,emailErr,phoneErr,genErr].forEach(function(el) { el.textContent = ''; });\r\n\r\n    if (!name.value.trim() || name.value.trim().length < 2) {\r\n      nameErr.textContent = 'Please enter your full name.';\r\n      name.classList.add('invalid'); valid = false;\r\n    }\r\n\r\n    var rawUrl = url.value.trim();\r\n    var urlPattern = \/^(https?:\\\/\\\/)?(www\\.)?[a-zA-Z0-9][a-zA-Z0-9\\-]{0,61}[a-zA-Z0-9](\\.[a-zA-Z]{2,})+(\\\/[^\\s]*)?$\/;\r\n    if (!rawUrl) {\r\n      urlErr.textContent = 'Please enter your company website URL.';\r\n      url.classList.add('invalid'); valid = false;\r\n    } else if (!urlPattern.test(rawUrl)) {\r\n      urlErr.textContent = 'Please enter a valid URL, e.g. yourcompany.com';\r\n      url.classList.add('invalid'); valid = false;\r\n    }\r\n\r\n    var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/;\r\n    var rawEmail = email.value.trim();\r\n    if (!rawEmail || !emailPattern.test(rawEmail)) {\r\n      emailErr.textContent = 'Please enter a valid email address.';\r\n      email.classList.add('invalid'); valid = false;\r\n    } else {\r\n      var emailDomain = rawEmail.split('@')[1].toLowerCase();\r\n      if (alHcfBlocked.indexOf(emailDomain) !== -1) {\r\n        emailErr.textContent = 'Please use your company email address rather than a personal one.';\r\n        email.classList.add('invalid'); valid = false;\r\n      }\r\n    }\r\n\r\n    var rawPhone = phone.value.trim();\r\n    var phoneDigits = rawPhone.replace(\/\\D\/g,'');\r\n    if (!rawPhone) {\r\n      phoneErr.textContent = 'Please enter a phone number.';\r\n      phone.classList.add('invalid'); valid = false;\r\n    } else if (phoneDigits.length < 7) {\r\n      phoneErr.textContent = 'Please enter a valid phone number including country code.';\r\n      phone.classList.add('invalid'); valid = false;\r\n    }\r\n\r\n    if (!valid) return;\r\n\r\n    var btn = document.getElementById('al-hcf-btn');\r\n    btn.disabled = true;\r\n    btn.innerHTML = '<span class=\"al-hc-spinner\"><\/span>Sending';\r\n\r\n    var finalUrl = rawUrl;\r\n    if (!\/^https?:\\\/\\\/\/.test(finalUrl)) { finalUrl = 'https:\/\/' + finalUrl; }\r\n\r\n    fetch('https:\/\/hook.eu2.make.com\/3spr5n4n3sxidtwtqx20bluhdcj2ths7', {\r\n      method: 'POST',\r\n      headers: { 'Content-Type': 'application\/json' },\r\n      body: JSON.stringify({\r\n        full_name: name.value.trim(),\r\n        website_url: finalUrl,\r\n        email: rawEmail,\r\n        phone: rawPhone,\r\n        interaction_id: '005'\r\n      })\r\n    })\r\n    .then(function(res) {\r\n      if (res.ok) {\r\n        document.getElementById('al-hcf-form').style.display = 'none';\r\n        document.querySelector('#al-hc-form .al-hc-form-note').style.display = 'none';\r\n        document.getElementById('al-hcf-success').style.display = 'block';\r\n      } else { throw new Error('server'); }\r\n    })\r\n    .catch(function() {\r\n      genErr.textContent = 'Something went wrong. Please try again or email team@allentra.net directly.';\r\n      btn.disabled = false;\r\n      btn.innerHTML = 'Book my discovery call';\r\n    });\r\n  }\r\n<\/script><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2265","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/pages\/2265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":10,"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/pages\/2265\/revisions"}],"predecessor-version":[{"id":2375,"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/pages\/2265\/revisions\/2375"}],"wp:attachment":[{"href":"https:\/\/allentra.net\/usa\/wp-json\/wp\/v2\/media?parent=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}